ECH-31306 Consumer Decision Making

Course

Credits 6.00

Language of instruction:

English

Assumed knowledge on:

MCB-20806

Continuation courses:

MCB-20306, MCB-30306, SCH-20806, ECH-22306

Contents:

- models of decision making and behavioral aspects of consumer and household decision making;
- heuristics, biases, and perceptions.

Learning outcomes:

After completion of the course, students are expected to: - understand consumer and household decision making models; - understand deviations from standard consumer decision making models; - apply consumer models to real consumer decision making; - have some experience in investigating consumer and household decisions.

Activities:

- attending lectures, participating in experiments, and study of literature;
- assignments concerning investigating consumer and household decisions.

Examination:

Written examination and assessment of group assignment.

Literature:

M. Bazerman, 2009. Judgment in managerial decision making.