MCB-20306 Advanced Consumer Studies
Course
Credits 6.00
| Teaching method | Contact hours |
| Lectures | 40 |
| Problem-based learning | 8 |
| Self-study |
| Course coordinator(s) | dr. YK van Dam |
| Lecturer(s) | dr. EWI van Herpen |
| dr. ir. GJ Casimir | |
| dr. JAC van Ophem | |
| dr. YK van Dam | |
| dr. RJ Renes | |
| Examiner(s) | prof. dr. ir. JCM van Trijp |
Language of instruction:
Dutch
Contents:
Integration, and application of the theoretical knowledge of consumer sciences, based on a specified area of consumer science.
Aims:
- understanding by application of concepts, theories and models in consumer sciences with special attention to (social) psychological theories and models;
- knowing how to find additional information on any subject in consumer science;
- translation of general theory into scientific research: formulating and testing of hypotheses;
- execution and analysis of simple consumer research.
Activities:
Weekly group assignments building a sound piece of consumer behaviour research in 8 weeks.
Examination:
Results and presentation of group assignment.
| Programme | Phase | Specialization | Period | ||
|---|---|---|---|---|---|
| Compulsory for: | BBC | Management, Economics and Consumer Studies | BSc | 2 | |
| Restricted Optional for: | MME | Management, Economics and Consumer Studies | MSc | A: Management Studies | 2 |