UEC-31306 Consumer Decision Making
Code last year: (ECH-31306)
Course
Credits 6.00
Teaching method | Contact hours |
Lecture | 24 |
Group work | 8 |
Independent study | 0 |
Course coordinator(s) | dr. MJJ Handgraaf |
Lecturer(s) | dr. EWI van Herpen |
dr. J van Beek | |
dr. MJJ Handgraaf | |
Examiner(s) | dr. EWI van Herpen |
dr. MJJ Handgraaf |
Language of instruction:
English.
Assumed knowledge on:
MCB-20806 Principles of Consumer Studies.
Continuation courses:
ECH-22306 Economics of Consumption, Welfare and Society;
MCB-30306 Consumer Behaviour: Concepts and Research Methods;
SCH-20806 Lifestyles and Consumption.
Contents:
- models of decision making and behavioral aspects of consumer and household decision making;
- heuristics, biases, and perceptions.
Learning outcomes:
After successful completion of this course students are expected to be able to:
- define, describe, and interpret consumer and household decision making models;
- assess, explain, and classify deviations from standard consumer decision making models;
- apply consumer models to real consumer decision making and provide examples.
Activities:
- attending lectures, participating in experiments, and study of literature;
- assignments concerning investigating consumer and household decisions.
Examination:
- written exam with open questions (75%);
- practical assignments (25%).
To pass a minimum of 5.5 is required for each component.
Literature:
- Bazerman, M. H., & Moore, D. A. (2017). Judgment in Managerial Decision Making (8th edition). Wiley. 288 pp. ISBN: 9781119427384.
- Selected articles.
Programme | Phase | Specialization | Period | ||
---|---|---|---|---|---|
Compulsory for: | BBC | Management and Consumer Studies | BSc | B: Consumer Studies | 5MO |
Restricted Optional for: | BBC | Management and Consumer Studies | BSc | A: Business Studies | 5MO |