MCB-11805 Introduction to Management and Consumer Studies

Course

Credits 5.00

Language of instruction:

Dutch

Contents:

This course is an introduction to the BSc Management and Consumer studies. This introductory course familiarizes students with the basic principles of the BSc Management and Consumer studies. Fundamental is the idea that consumers' preferences are responded to by a supply chain of closely cooperating companies. This overall idea encompasses four domains which will be presented separately and in their interrelation. The four domains are consumer behavior, marketing and the market, internal processes in companies, and innovation and innovation management. The main theoretical perspectives on consumer behavior, marketing, management and innovation will be presented. The theoretical insights will be linked with practical insights from different domains.

Learning outcomes:

After successful completion of this course students are expected to be able to:
- comprehend the domains (consumer behavior, marketing, management, and innovation) of the BSc study Management and Consumer studies;
- comprehend the interrelationship between these four domains;
- comprehend basic theoretical approaches within the four domains;
- apply a theoretical approach to the above mentioned domains;
- demonstrate the ability to adopt the above stated knowledge to real life cases;
- write an objective and impersonal report as a group that:
a) provides valid arguments for the choices made by authors;
b) allows the reproduction of the research project that is reported.

Activities:

- lectures;
- self study;
- Group assignment.

Examination:

- written examination (70%);
- written assignment (30%).
Each component needs a minimum mark of 5.5 to pass.

Literature:

Reader.