XTO-14306 National Field Project

Course

Credits 6.00

Language of instruction:

English

Contents:

In small groups, students carry out a quantitative market research assignment. Students are allocated a pre-determined research question by a (fictitious) external commissioner. Starting from real world contexts, students describe the tourism behaviour of a consumer segment. Based on the current research agenda's of the lecturing staff involved, the focus on a specific aspect of tourism behaviour will be determined (e.g. media use, spending patterns etc.).

Learning outcomes:

After the course the student is able to;
- formulate hypotheses;
- apply basic theories in the social, economic and environmental sciences;
- collect and appraise quantitative data;
- use SPSS for data analysis;
- analyze and describe populations, bivariate and multivariate relationships;
- work in a group adopting a project based approach.

Activities:

After the course the student is able to;
- formulate hypotheses;
- apply basic theories in the social, economic and environmental sciences;
- collect and appraise quantitative data;
- use SPSS for data analysis;
- analyze and describe populations, bivariate and multivariate relationships;
- work in a group adopting a project based approach.

Examination:

After the course the student is able to;
- formulate hypotheses;
- apply basic theories in the social, economic and environmental sciences;
- collect and appraise quantitative data;
- use SPSS for data analysis;
- analyze and describe populations, bivariate and multivariate relationships;
- work in a group adopting a project based approach.

Literature:

Hinkle, D.E., W. W. Wiersma & S.G. Jurs (2003). Applied Statistics for the Behavioral Sciences, Boston, Houghton Mofflin Company.