CPT-24306 Risk Communication

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Studiepunten 6.00

Language of instruction:

English

Assumed knowledge on:

Introduction to Strategic Communication (CPT-12306), or Introduction to Communication and Innovation Studies (CPT-23804).

Contents:

This intensive course provides insight into theoretical and practical-strategic matters of risk communication. Special attention will be given to the life sciences and life science technologies such as biotechnology, genomics and (bio-)nanotechnology. In our rapidly changing knowledge society, experts and non-experts tend to have different appreciations of science and technology issues. What exactly is the nature of these differences and what are the communicative implications? We will discuss psychological theories regarding risk perception. How do people process complex information regarding particular risks and what is the role of emotions therein? How does media coverage of risks affect the public's sense of anxiety? Attention will also be paid to sociological theories of risk and trust. Is there a general mistrust of science and technology, and can this be explained by a trust or knowledge deficit of the public? Under what conditions are institutions capable of handling and communicating risks? Throughout the course assignments and group work help students to translate theoretical insights to risk communication practices based on their own choice.

Learning outcomes:

After successful completion of this course students are expected to be able to:
- explain the core theoretical concepts in the field of risk communication;
- identify relevant social processes related to the perception and acceptance of risks;
- analyze and evaluate current communication practices in the field of risk communication;
- apply these insights so as to facilitate effective and legitimate forms of risk communication;
- develop a small field survey on the topic of a particular risk, report the results, and give a presentation on this study.

Activities:

Part of the course is devoted to class teaching during which there will be ample opportunity for interaction and discussion. Assignments will be done in subgroups. During the course, students are expected to present (part of) their assignments.

Examination:

The students will be evaluated on the basis of their theoretical knowledge and their analytical and facilitating skills with respect to risk communication. The final grade for the course will be based on a written exam (50%) and a group assignment (50%). The assignments are to be carried out in subgroups.

Literature:

To be announced.