PDQ-31806 Product Properties and Consumer Wishes

Course

Credits 6.00

Language of instruction:

English

Contents:

The course focusses on the implementation of consumer wishes in the process of product development.

Learning outcomes:

At the end of this course a student is expected to be able to:
- recognize the importance of methods to gather information on consumer preferences with respect to food characteristics, and data that result from applications of such methods;
- to use information on consumer preferences in the food product design process.

Activities:

- lectures on principles of consumer behaviour and research (e.g. in-depth interviewing, focus groups, laddering, consumer preferences, QFD and product design);
- case-studies using ICT;
- practicals using PCs.

Examination:

The final mark for this course is determined on the basis of:
- a weighted average for the assignments given during the course (60% of the final mark; a minimun score of 5.5 is required for each assignment;
- a written examination (40% of the final mark; a minimum score of 5.5 is required).

Literature:

Reader.