MST-21306 Advanced Management and Marketing
Course
Credits 6.00
Teaching method | Contact hours |
Lectures | 30 |
Problem-based learning | 5 |
Tutorial | 12 |
Self-study |
Course coordinator(s) | dr. EFM Wubben |
Lecturer(s) | dr. EFM Wubben |
dr. ir. FJHM Verhees | |
dr. ir. BM Schober | |
Examiner(s) | dr. EFM Wubben |
dr. ir. FJHM Verhees |
Language of instruction:
English
Assumed knowledge on:
MST-24306, MCB-20806, BEC-10306, YSS-20306 / MAT-22306
Continuation courses:
Case Studies Managment; Innovations in Marketing Decision-Making; Supply Chain Management; Technology, Innovation and Strategy (MSc)
Contents:
This course focuses on strategy and innovation. Theories and models from marketing and management science are presented, related and applied. Prime amongst the topics are:
- what is strategy;
- how important is the industry or the strategy in a firm's succes;
- how to analyse the resources and competences of the firm in relation to the firm's environment;
- the formulation, choice and evaluation of strategic options;
- the implementation and evaluation of strategies; and
- managing international paradoxes.
Learning outcomes:
- analyze and explain the strategic alternatives for businesses using management and marketing concepts and theories.
- interpret outcomes of qualitative and quantitative research to choose amongst strategic and marketing alternatives.
- reflect on recent literature and practices using the proposed literature
Activities:
Lectures, case assignments for teams; case discussion; literature questions; self study; self test.
Examination:
Written open-question, closed book case-based exam, with a marketing part and a management part.
Literature:
- Johnson, G, K. Scholes & R. Whittington (2009) Fundamentals of strategy, London; UK: Pearson/Prentice Hall, ISBN: 9780273713104 (May be substituted by Johnson, G.,K.Scholes & R. Whittington (2008) Exploring Corporate Strategy, 8th edition, London; UK: Pearson/Prentice Hall, + ch.10 from previous book)
- plus 2 chs. from related books.
Minor | Period | ||
---|---|---|---|
Restricted Optional for: | WUABM | BSc Minor Agricultural Business Management | 3WD |