BEC-21806 Introduction to Business Economics, Management and Marketing


Credits 6.00

Teaching methodContact hours
One day excursion8
Problem-based learning20
Course coordinator(s)dr. ir. MCM Mourits
Lecturer(s)dr. ir. MCM Mourits
dr. V Blok
dr. ir. FJHM Verhees
Examiner(s)prof. dr. ir. AGJM Oude Lansink

Language of instruction:


Continuation courses:

BEC-20306, BEC-52306 en MST-24306


A business success depends on its ability to supply a product or service to meet demand. But the marketplace is constantly evolving. Consider for instance the influence of the developments within public opinions and consumer preferences, laws and regulations and market forces. All these developments influence the continuity and profitability of a business. Businesses that are willing to survive must therefore react effectively to these changes in their environment.
This course provides an outline of the decision making process or the business planning, managers within the food supply chain apply to respond to changes. It starts with an exploration and analysis of the business' environment to support decisions on a strategic (long term) level. Consequently, various elements of effective decision making are discussed as the development of a marketing plan, an investment- and financing plan, an organisation plan and an implementation plan. Students will apply the presented elements and techniques by constructing a business plan of a business within the food supply chain.

Learning outcomes:

After this course the student will be able to:
- identify the main concepts of business economics, management and marketing;
- analyse a business' environment to determine the main influential developments with regard to the current and future position of a business;
- apply decision-making methods managers use to adapt their business in relation to the dynamics of its environment.


Lectures, case study and self-study.


Final result is based on a group report, a group presentation and an individual written exam.


Book and or reader.

Compulsory for: BASAnimal SciencesBSc5AF
BPWPlant SciencesBSc5AF
BATBiosystems EngineeringBSc5AF