SCH-20806 Life Styles and Consumption


Studiepunten 6.00

Literature study
Problem-based learning16
Course coordinator(s)dr. HM van der Horst
Lecturer(s)prof. dr. A Niehof
dr. S Wahlen
dr. HM van der Horst
Examiner(s)dr. HM van der Horst
prof. dr. A Niehof
dr. S Wahlen

Language of instruction:


Assumed knowledge on:



While consumers are often treated as individual decision makers in research, their choices are in fact embedded in all sorts of social contexts. In this course consumer behavior is placed in such contexts, at the level of the household, at the level of lifestyles and at the level of societal change. The course will connect concrete empirical examples of specific lifestyles with more abstract theoretical perspectives on households, lifestyles and social transformation. The household is an important context for consumption as this is where most consumption takes place and consumer decisions are made. At a larger scale lifestyles, shared by people who do not know each other, form an important context for consumption. Such lifestyles can be assessed empirically as patterns in consumption, but they also have a socially binding effect and structure consumption choices. People and households who share the same lifestyle tend to interact with each other and make similar choices when confronted with new consumption options. At a macro scale consumption and lifestyles are affected by societal transformations, including modernization, economic growth, and welfare arrangements.

Learning outcomes:

After successful completion of this course students are expected to be able to:
- understand sociological perspectives on consumer society;
- analyse lifestyles and consumption patterns from a sociological perspective;
- evaluate the effect of societal transformations related to consumer society on lifestyles and consumption domains.


- lectures;
- literature study;
- problem-oriented activities


Examination will consist of an exam on the lectures and the literature and an assessment of the problem-oriented activities.
Further written information on the course will be distributed at the first lecture.


To be announced.

Verplicht voor: BBCManagement and Consumer StudiesBScB: Consumer Studies3WD
Keuze voor: MMEManagement, Economics and Consumer StudiesMScB: Consumer Studies3WD
Verplicht voor: WUCBHBSc Minor Consumer Behaviour3WD