YSS-82312 BSc Thesis Consumer Studies


Credits 12.00

Teaching methodContact hours
Course coordinator(s)dr. ir. PBM Berentsen
Lecturer(s)ir. RM Boven-van der Spoel
KAM Dolman-Dooper
Examiner(s)KAM Dolman-Dooper
prof. dr. ir. ES van Leeuwen
prof. dr. EWML de Vet
prof. V Fogliano
prof. dr. ir. JCM van Trijp

Language of instruction:

NL and/or EN

Assumed knowledge on:

See: Course guide BSc Thesis BBC.


The course consists of the Bachelor Assessment (1 credit) and the thesis report (11 credits) . Students are only allowed to start with their thesis writing after the successful completion of the Assessment part:
a) The assessment assists students in developing a clear view on their personality, characteristics and potential. Using the outcomes of an aptitude test students start thinking about their career in an early stage of the academic program. This will strengthen their ability to make proper choices in study programs and focus from year 3 on. They will visit an alumnus working in their field of interest for a 'reality check'. Students discuss, based on acquired insights, a well explained study plan with the study advisor.
b) The BSc thesis. The BSc thesis can be written under supervision of the staff of the chair groups: CHL, CPT, UEC, MCB, or FQD.
The student has to study (by means of a literature review or empirical research) a subject within the field of the major and prove to have sufficient knowledge to critically analyse and summarize the given subject. He/she must also be able to clearly communicate the findings in writing and by oral presentation. The subject will be determined in consultation with the thesis supervisor. The student has to define the research problem and formulate research questions in a proper way, deal with the logistics of carrying out such an individual research project, plan and schedule the different activities in a decent way, and present the results in writing in a clearly organized report.

Learning outcomes:

The first two Learning outcomes are relevant for the Assessment part and the other are the Thesis oriented ones.
After successful completion of this course students are expected to be able to:
- interpret own competencies and motives;
- design and plan own study learning processes based on reflection upon personal knowledge, skills, attitudes and performance;
- formulate a research problem and do (literature) research according to scientific standards;
- integrate knowledge from various sources and apply theoretical knowledge obtained in the study;
- work individually and independently in scientific research (under supervision);
- plan and carry out work within the available time;
- report in writing in a clear and understandable way;
- orally present and defend the results of such work.


- assessment: aptitude test, two meetings for explanation test outcomes, and discussion with study advisor, report interview alumnus, motivation choice Master programme;
- BSc thesis: conduct a (literature) study, write a report and defend it orally.


Go/no go for assessment. The final grade is only based on the thesis mark (See Course guide BSc Thesis Management and Consumer Studiesfor more details about the thesis grading and procedures.


To be accorded with the supervisor.

Compulsory for: BBCManagement and Consumer StudiesBScB: Spec. B - Consumer Studies1,2,3,4,5,6