|Teaching method||Contact hours|
|Course coordinator(s)||N Chatsisvili|
|Examiner(s)||Mr Ronan O’Farrell, Department of Food Business and Development|
Language of instruction:
This course is open only for students in the European Master in Food Studies specialisation of the MSc Food Technology.
An examination of consumer decision-making processes in various food markets, this includes identification of situational and group influencers, product attributes sought and cues used to inform purchase decision. Consumer attitude and behaviour towards food products will be studied and the influence on the decision-making process will also be examined. Case studies will be used to illustrate such behaviour for specific food products and highlight appropriate marketing strategies for food firms.
After successful completion of this course students are expected to be able to:
- understand consumer behaviour in food markets;
- analyse the factors influencing food choice;
- understand the implications of consumer behaviour for the food supply chain.
- student presentations.
- oral (group) presentation (40%)
- report -group (50%)
- reflective log (including class participation) (10%)
Classroom handouts and UCC Canvas
|Compulsory for:||MFTEM||Spec. European Masters in Food Studies EM||MSc||3WD+4WD|