MCB-12806 Introduction to Management and Consumer studies


Credits 6.00

Teaching methodContact hours
Group work0
E-learning material0
Course coordinator(s)dr. ir. ARH Fischer
Lecturer(s)M van der Meer
P Nales
MS Middelman
dr. JLF Hagelaar
RM de Waal
prof. dr. WA Dolfsma
dr. ir. PW van Kleef
Examiner(s)dr. ir. ARH Fischer

Language of instruction:


Assumed knowledge on:

High school (VWO) level English (reading) and reporting skills (profielwerkstuk)

Continuation courses:

All courses in the bachelor Management and Consumer Studies program


This course is the introduction to the BSc Management and Consumer Studies (BBC). It introduces students to the complexities, challenges, subtleties and specific issues of agri-food chains and it shows how theoretical approaches from consumer and business science can be used to deal with those complexities, challenges, subtleties, and specific issues. Fundamental is the idea that sustainable agri-food chains are developed in the context of consumer demand and business processes.

The Bachelor programme Management and Consumer studies is introduced, with attention to future labour market opportunities and to its four learning pathways, (1) consumer studies, (2) business studies, (3) academic skills and (4) methods, that support students towards obtaining the program learning goals tested in the BSc thesis. To introduce the consumer and business studies pathways core theories relevant for, and disciplinary perspectives on businesses, markets, and consumers are introduced. Theoretical insights from the different domains will be linked to practical issues in agri-food chains.

As part of the academic skills pathway students will be instructed in information literacy by experts from the Wageningen Library. The students become familiar with setting up a search strategy to find literature for a topic relevant to the field of business and consumer studies. After finding scientific literature they will practice how to interpret the relevance and quality of these information sources. These sources are then used to write a group paper on an academic topic where students use information literacy skills in the context of relevant consumer and business theories to look at a case. Students practice in improving the quality of the work through peer reviewing the work within and between the groups.

For all communication about this course to the lecturer team please send your mail only to

Learning outcomes:

After successful completion of this course students are expected to be able to:
- recognize different disciplinary perspectives to investigate agri-food chains;
- understand the basic theoretical approaches in consumer and business studies;
- apply theories to suggest solutions dealing with basic complexities, challenges, subtleties and issues of agri-food chains;
- use information sources that can be accessed via the library network to find, judge and manage information and knowledge efficiently and effectively;
- write an academically organised report as a group.


- lectures;
- self study;
- tutorial;
- assignments;
- writing a group report.


- written examination (50%);
- written assignment (50%).
The assignment will only count towards the final mark if the written examination has a minimum mark of 5.0. If the written examination is below 5.0 the written exam will be the final mark.


Szmigin, I., & Piacentini, M. (2018). Consumer behaviour (2nd ed.). Oxford, UK: Oxford University Press. Gaat ook gebruikt worden in MCB20806 Principles Consumer Studies

Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management – Management Myths Debunked! (10th Global Edition). London: Pearson.

Additional literature made available through Brightspace

Compulsory for: BBCManagement and Consumer StudiesBSc1AF