DEC-51806 Inclusive Finance and Marketing in the Developing World


Credits 6.00

Teaching methodContact hours
Individual Paper1
Independent study0
Course coordinator(s)prof. dr. BW Lensink
Lecturer(s)dr. PTM Ingenbleek
prof. dr. BW Lensink
Examiner(s)prof. dr. BW Lensink
dr. PTM Ingenbleek

Language of instruction:


Assumed knowledge on:

Basic understanding of Marketing and Development Economics.

Continuation courses:

DEC-30306 Central Themes in Development Economics;
DEC-80430 MSc Thesis Development Economics;
MCB-31306 Selected Themes in Marketing and Consumer Behaviour;
MCB-80430 MSc Thesis Marketing and Consumer Behaviour.


The course is designed for Msc students in economics, sociology, and/or business. The focus is on rural institutions in finance and in marketing within the context of development policies. The course consists of the theories on financial inclusion and marketing, like new institutional economics. It discusses issues on rural financial markets and institutions, such as especially microfinance, as well as marketing institutions and strategies (like Fair Trade and Bottom-of-the-Pyramid).

Learning outcomes:

After successful completion of this course students are expected to be able to:
- demonstrate understanding of current theories on the economics of microfinance;
- demonstrate understanding of current theories on marketing and developing countries;
- apply analytical tools to deal with marketing and inclusive finance issues in developing countries;
- evaluate current debates on the importance of inclusive finance and marketing in the process of economic development;
- assess scientific papers on inclusive finance and marketing institutions in developing countries.


Theory and case studies are introduced in lectures. Individual assignments. Case discussions.


- individual assignment (paper review) (40%);
- participation in discussion (10%)
- written exam with open questions (50%).


Armendariz, B. and J. Morduch (2010), The Economics of Microfinance: 2nd ed., The MIT Press, Cambridge.
Van Trijp, H. and P. Ingenbleek, Eds. (2010). Markets, Marketing and Developing Countries; Where We Stand and Where We Are Heading. Wageningen Academic Publishers, Wageningen. Selected papers and case studies.