CHL-12305 Sociology of Business and Consumption


Credits 5.00

Teaching methodContact hours
Independent study0
Course coordinator(s)dr. ir. MG Bulkens
Lecturer(s)dr. C Sato
dr. ir. MG Bulkens
dr. HM van der Horst
Examiner(s)dr. ir. MG Bulkens

Language of instruction:

Dutch and/or English

Continuation courses:

CHL-20806 Lifestyles and Consumption.


This course offers an introduction to Sociology geared towards the needs of BBC students. It links core concepts and theories in Sociology to the main domains of the BBC program (business and consumption). The course starts with a general introduction to Sociology, focusing on theoretical traditions as well as research methods in Sociology. Following this general introduction, the course addresses the main sociological themes and concepts in relation to 1) business, and 2) consumption. For example, we discuss consumption in relation to societal change. Important social developments that will be discussed are globalization and modernization. Under the heading of consumption we explore family, gender, lifestyles and educational inequality. During this period, students will practice oral presentation skills in a parallel course (ELS-10301). The presentation, however, will be based on materials for the current course.

Learning outcomes:

After successful completion of this course students are expected to be able to:
- explain key sociological concepts;
- recognize and compare different sociological perspectives ;
- explain the relevance of different sociological perspectives for understanding 1) business, and 2) consumption;
- explain the relationship between gender differences, dynamics of gender inequality and consumption;
- apply key sociological concepts and perspectives to a concrete topic in the field of economics, business or consumer studies in a group assignment;


- attending lectures and tutorials;
- literature study;
- individual assignment.


- written exam with open questions (75%);
- individual assignment (25%);
To pass, each component requires a minimum mark of 5.5.


Johnston, J, Cairns, K. & S. Baumann (2017). Introducing Sociology Using the Stuff of Everyday Life. New York: Routledge.

Compulsory for: BBCManagement and Consumer StudiesBSc2MO