BMO-25306 Management and Innovation in the Health Sector


Credits 6.00

Teaching methodContact hours
Group work5
Independent study0
Course coordinator(s)JL Ruger
Lecturer(s)JL Ruger
LHH Winkens
Examiner(s)prof. dr. WA Dolfsma

Language of instruction:


Continuation courses:

BMO-32806 Management and Economics of Health Care and Public Health.


The health sector is faced with enormous challenges, including the increasing demand (e.g. due to an increase in chronic diseases), demographic changes (e.g. aging population), technological possibilities, increasing costs and decreasing budgets. Despite all of this, how healthcare is delivered has not changed much in 100 years. The pressure on healthcare providers to come up with sustainable and innovative solutions is huge. For example, the introduction of novel technologies (e-health) has changed the traditional patient-provider interactions within the clinic to more outpatient treatments and care facilities. At the same time, it has been more often than ever recognized that within health care facilities, quality of care is not just simply resulting from the treatment but ostensibly small details in the care environment can have major influences on treatment outcomes and quality of care (e.g., coloring of hospital walls influences perceptions of care). This is also sometimes referred to as the healing environment.
Students are first introduced to the principles of management and organization and the strategic choices that healthcare providers can make. Central to this is dealing with the complexity and dynamics of the healthcare market, which moves in the tension of many different stakeholders (government, healthcare providers, consumers, pharmaceutical, insurance, interest groups). Then, students are familiarized with developments and the why and how of innovations in the health sector. The concept of innovation will be discussed, but also its approaches moving around consumer focus, technology and new business models. Finally, students learn which personal, contextual and persuasive factors influence individuals’ use of e-health interventions. Core aspect here is how e-health interventions can stimulate health promotion in order to prevent unnecessary healthcare entries.

Learning outcomes:

After successful completion of this course students are expected to be able to:
- describe basic concepts and explain basic theories in management and organization;
- understand the managerial and organizational characteristics of the health sector;
- identify developments in health care that challenge traditional management approaches;
- critically analyze innovation issues in the health sector, using basic innovation management knowledge;
- critically reflect on strategies to enhance the use of e-health interventions.


The course consists of 7 lectures, 3 guest lectures, self-study, group work, a group  presentation plus feedback session and team supervision meetings. During the course, students will work in groups on a presentation. The presentation is about one or a combination of the eight mega-trends in healthcare, as presented during the second lecture. Your task is to sketch this phenomenon and make it comprehensible, substantiated by scientific literature, in order to get insight into the facts, leading to material for discussion for a possible approach on how to deal with it as healthcare management.


- based on an individual written examination on the content of the (guest) lectures and course material (60%);
- based on a group assignment (40%), being a presentation.
To complete the course successfully, the student's assignment and exam must each receive a mark of at least 5.5. Missing deadlines may lead to deduction of points.


Relevant articles will be provided. Furthermore, for each lecture a PowerPoint presentation on the subject will be posted in Brightspace.

Compulsory for: BGMHealth and SocietyBSc4WD