|Teaching method||Contact hours|
|Course coordinator(s)||dr. JN Leerlooijer|
|Lecturer(s)||prof. dr. ir. C Leeuwis|
|dr. ir. A Haveman-Nies|
|dr. JN Leerlooijer|
|Examiner(s)||dr. JN Leerlooijer|
Language of instruction:
Communication professionals are involved in the selection and design of communication interventions to address problems and challenges. In this course students learn to develop and evaluate communicative interventions in a scientifically sound manner. Examples of communicative interventions include mass media campaigns, building an internet site, facilitating dialogue between stakeholders, or designing visuals as part of communication campaigns. In the course students write a communication plan for a specific real-life situation, which includes a situation analysis, use of theories and existing evidence, making a plan for the design of intervention materials and activities, and for evaluation of the communicative intervention.
After successful completion of this course students are expected to be able to:
- explain the functions and implications of instrumental and interactive communication approaches in the design of communication interventions;
- design a communication plan directed at a specific real-life (communication) problem in a life science context;
- use a socio-ecological approach in the problem analysis and design of communication interventions;
- integrate target group selection and segmentation in the design of communication interventions;
- demonstrate understanding of different roles of communication in intervention mixes, and are able to balance communicative interventions with other (non-communicative) policy instruments;
- compare the advantages and disadvantages of different communication methods and media in relation to the intervention objectives;
- explain the content and use of various theories and models in the problem analysis and the design of communication interventions ;
- appraise research methods and designs that can be used in the design and evaluation of communication interventions.
- literature study;
- (guest) lectures;
- individual and group assignments;
- workshops and discussion.
- written exam with open questions (50%);
- group assignment paper (50%).
To pass both grades have to be at least 5.5.
To be announced.
|Compulsory for:||BCL||Communication and Life Sciences||BSc||6MO|
|Compulsory for:||WUECL||BSc Minor Effective Communication in Life Science Contexts||6MO|