Management and Consumer Studies (BBC) / BSc

Profile

The focus of the BSc Management and Consumer studies Programme is on the managerial, economic, environmental, and social aspects of the production and consumption of food and other agricultural products within households and businesses in a sustainable and dynamic environment. Business and information management, Economics, Sociology and Marketing are the main disciplines from which the central themes are studied. After introductory and intermediate courses the student has to choose one of the two majors. Within the major 'Business Studies', the focus is on management processes from a strategic, organizational, marketing and financial point of view. Within the major 'Consumer Studies' the focus is on household decision-making, buying and consumption behaviour, and communication between consumers and organizations.
Students have the possibility to study at one of European or American partner universities for part of their bachelor, if they are selected. Contact the study advisor for more information.

Learning Outcomes

After successful completion of the BSc programme graduates are expected to be able to:
- explain theories on the managerial, economic, environmental and social aspects of the production and consumption of food within households and businesses with a focus on business and consumer science;
- reflect on issues in regional, national and global agri-food chains and the environment they operate in from a multidisciplinary perspective;
- analyse the outcome of selected policies regarding sustainable agri-food chains;
- depending on the major;
- analyse global issues with the use of business science theories;
- analyse global issues with the use of consumer science theories;
- apply knowledge by writing a research design on agri-food chains including the main phases of a scientific research or design process under supervision;
- analyse concepts, approaches and methods and reflect upon scientific literature, with special reference to agri-food chains under supervision;
- gather and interpret relevant data in the field of agri-food chains using techniques like sensory research, to solve problems, like changing consumer attitudes with some supervision;
- apply socio-economic analytical measurements, mathematical and statistical methods;
- make judgements based on social and ethical issues that arise in work or study of agri-food chains;
- cooperate closely in a team of students to achieve multidisciplinary research;
- communicate (verbally and in writing) ideas, problems and solutions to both specialists and non-specialists audiences using oral presentations, reports and posters;
- design and plan own learning path (under supervision) based on continuous evaluation upon personal knowledge, skills and performance to stimulate lifelong learning.

Majors

- Business Studies;
- Consumer Studies.

Programme Director

Dr. ir. P.B.M. Berentsen
Phone: 0317-(4)83485
Email: paul.berentsen@wur.nl

Study Adviser(s)

- Ir. R.M. Boven-van der Spoel
Email: gineke.boven@wur.nl
Phone: 0317-(4)82673
- K. Dolman MSc
Email: kim.dolman@wur.nl
Phone: 06-24860518

Programme Committee

Chair: dr. ir. J.H.M. Peerlings
Secretary: dr. ir. P.B.M. Berentsen

Internet

www.wur.nl/bbc

Study Association

Mercurius Wageningen
Hollandseweg 1, 6706 KN Wageningen
Email: bestuur.mercurius@wur.nl
Internet: http://www.mercuriuswageningen.nl

Unconditional Admission to the MSc

MFQ Food Quality Management
MME Management, Economics and Consumer Studies
MLE Leisure, Tourism and Environment