MST-31306 Advanced Business Strategy/Case Studies Management


Credits 6.00

Teaching methodContact hours
Group work12
Independent study
Course coordinator(s)prof. dr. SWF Omta
dr. WJJ Bijman
Lecturer(s)prof. dr. ir. B Tekinerdogan
dr. JLF Hagelaar
JP Crielaard
PhD N Ugur
prof. dr. JH Trienekens
dr. HB Kok
prof. dr. SWF Omta
dr. WJJ Bijman
Examiner(s)prof. dr. SWF Omta
dr. WJJ Bijman

Language of instruction:


Assumed knowledge on:

MST-24306 Introduction Business Management and Marketing; MST-21306 Advanced Management and Marketing.


ABS/CSM aims at executing a systematic description and study of a strategic issue/problem for a specific organization. The study should be systematic as a result of the theory-driven structure, the teamwork, and the group feedback during the research trajectory. ABS/CSM should be run together with an MSc thesis, to prepare for your own thesis. In contrast to preceding courses you will focus on a real-life company, e.g. in your own social environment, before the course starts. It may be a large or local company, or even a company abroad. The focus should be on complex issues, i.e. a set of intertwined and multi-facetted, i.e. managerial, questions.

Learning outcomes:

By the end of the course the student is expected to be able to:
- understand the unique complexity of research projects in management studies;
- formulate an adequate research proposal tailored to a managerial issue;
- select from the variety of possible sources the relevant management-literature;
- design the methodology for the empirical research and execute the empirical research;
- be able to conclude on the basis of the evidence and the literature.


First, ABS/CSM starts with preparatory activities. During the last weeks of advanced business and marketing you are asked to look around for a team and a case studies company. After the first two 2 weeks of ABS/CSM the company-issue and your research proposal should be clear. Introductory lectures are provided on designing managerial research projects, chain- and network management, writing skills and managerial research methods. Next there is a series of various meetings with a supervisor, presentations, discussions and when necessary additional lectures. A progress report has to be handed in.
You are stimulated to partake in the open exchange of comments, suggestions and ideas. The structure here accords the triad of the book by Johnson & Scholes (1999; 2001). Each team should present twice and assess others. We end with a series of closing ceremonies. You will have to submit you final and integral team-report at a certain moment. This also counts for the individual report. The individual report should relate the good in the teamwork, the lesser elements in the research, and the learning during this course. In principal during the week for exams mixed-teams will discuss the output of each other's work.


ABS/CSM comprises of several forms of assessment. The reason for this is that we want to get as complete as possible a view of your skills and capabilities: with regard to the research plan, and the presentation no marks are given, although a positive go/no-go decision is requisite and feedback is provided. If the staff agrees on your company and the issue at hand, then the team is awarded a credit. Absence is discounted for. We will score (1) the final case-report; (2) your individual report; (3) your contribution in the final mixed group discussion; and (4) in the meetings.


Johnson, G.; Whittington, R.; Scholes, K. (2011). Fundaments of Strategy (with MyStrategyLab and The Strategy Experience simulation). FT Press, 2nd ed. 284 p. 2011, ISBN 9780273757337.
Kumar, R. (2005). Research Methodology. A step-by-step guide for beginners. SAGE Publications Ltd. 2nd ed. 432 p. ISBN: 9781446269978.

Compulsory for: MFTFood TechnologyMScB: Food Innovation and Management5AF
Restricted Optional for: MMEManagement, Economics and Consumer StudiesMScA: Management Studies5AF, 6AF
MMEManagement, Economics and Consumer StudiesMScD: Management, Innovation and Life Sciences6AF
MMEManagement, Economics and Consumer StudiesMScD: Management, Innovation and Life Sciences5AF, 6AF
MFQFood Quality ManagementMSc6AF