MCB-50306 Capita Selecta Environmental Marketing
Course
Credits 6.00
| Teaching method | Contact hours |
| Lectures | 12 |
| Problem-based learning | 24 |
| Course coordinator(s) | dr. YK van Dam |
| Lecturer(s) | dr. YK van Dam |
| Examiner(s) | dr. YK van Dam |
Language of instruction:
English
Expected knowledge on:
Voortzetting bedrijf & markt, consumentengedrag
Contents:
The global environmental deterioration may at least partially be attributed to the externalisation of environmental costs by the traditional marketing system. Rather than assuming that this is due to market inefficiencies, this course will focus on market defieciences. Evidences of these flaws in the marketing system and possible solutions will be traced in issues like Fair Trade, Consumer Boycotts, Corporate Ehtics, Sustainable Development.
Aims:
Getting acquaited with opposing views of the interactions between marketing organisations, consumers and the macro environment.
Activities:
Critical assessment of marketing and consumer behaviour theory. Discussion of papers from leading and countercurrent journals.
Examination:
Positioning paper to be handed in two weeks after course ends.
Literature:
Reader with selected papers.